Best-selling author Laura King speaks on the power of the subconscious mind to improve our thinking and riding

Posted by admin On December - 4 - 2017

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 Screen Shot 2017-12-04 at 10.01.30 AM is pleased to present author, speaker, and well-respected Equestrian Psychologist Laura King who is the New York Times Best-selling author of the book ‘Power to Win’.

Gifted in helping riders achieve their best, Laura uses her background in psychology and training in hypnotherapy and neuro-linguistic programming to unlock our potential. 

Laura’s speech is a must for those riders who are looking for the tools that keep them thinking and riding their best. 

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Watch Laura speak on the power of the subconscious mind to improve our thinking and riding. 

Laura’s opens her address to the dressage audience with the statement that hypnosis is extremely powerful allowing us to access and program 88% of our subconscious mind by relaxation.       

She herself is an advocate for the technique.  She reflects on why she chose hypnosis as a profession.  “It saved my life thirty four years ago from depression and suicide.  I’m a product of it.”

Laura now speaks to hundreds of people on the power of the mind and shares the tools that can help us change our thoughts and, ultimately, our behaviours. 

“The only person who that is in control of your thoughts is yourself, but you have to learn how to think those positive thoughts,” shares Laura who uses hypnosis to access the subconscious and program in new, more beneficial thinking to riders.

“Why does it work?” she asks.  “It works on the natural laws of the mind.  You are what you think.”

Laura explains that what we think ultimately produces the life we live.  Laura shares that our beliefs or the thoughts we think, whether they are true or not, lead to a feeling and then to a physical reaction. 

Here are some tools and techniques that Laura uses to teach riders to stay positive in the mind and perform your best in the saddle.

Watch your Words

Laura explains that the subconscious mind does not hear the words ‘don’t or ‘not’. Statements such as ‘I’m not going to miss that lead change’ in fact is heard by the brain as ‘I’m going to miss that lead change’ and you end up doing what you told yourself not to do.   Laura encourages us to use language that is clear so that the subconscious can clearly act on it.


Laura believes that a negative thought leads to more negative thoughts and we must break the habit of this thinking.   She suggests the audience use the word ‘CANCEL’ to stop the negative thinking and proposes we add in ‘PURPLE ELEPHANT’ to get the brain to redirect to something different.   “What is a purple elephant?” Laura asks.  “Absolutely nothing, but if you think it you smile, you release endorphins in your brain, and you actually change how you feel.”


Laura also uses anchors to coach her riders to easily, automatically, and naturally change their mental and physical state.  Anchors like stop lights guide us into a behaviour we perform without thought.    Using anchoring words like “FOCUS” or “BREATHE” can instantly influence the rider’s mind and body.    Once the habit is formed, these anchoring words can be transformative.

Imagine your Role Model

“To our subconscious brain, our imagination is as strong as knowledge,” says Laura.  She encourages the audience to close their eyes and imagine sitting in your saddle riding your horse just like your role model – someone you really admire.  “You can actually reprogram your subconscious mind,” says Laura.  Forming a new roadmap and using your imagination to re-identifying yourself can help bring you closer to the best rider you can be.

To watch all of Laura King’s deeply transformative videos on, click here.

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